Project Description — Scream
Scream isn't a design solution; it’s the visual residue of cognitive friction. Born from the frustration of a creative block, the work uses a distorted, abstracted self-portrait to map the exact moment internal tension finally shatters into a breakthrough.
Category
Poster
Timeline
NOV 2024 - NOV 2024
The aesthetic is intentionally jagged, rejecting the sterile safety of digital "perfection" in favor of manual, analog agitation. Vibrant orange and black layers were pulled from a gelli plate using a surface transfer technique, leaving behind a gritty, unpredictable texture that physically embodies the disarray of a stalled mind. Across this textured chaos, the word "SCREAM" is fragmented and torn, forced to fight for space against the imagery in a non-linear layout.
A typed manifesto is buried within the composition, anchoring the piece in the philosophy that art is born from struggle and that true beauty lives in the "messy, loud, and imperfect".
By prioritizing this analog grit over clean digital filters, the final composition maintains an organic weight that validates the struggle it represents. This is the tangible exit point for a stalled creative cycle, a high-impact conversion of internal tension into a definitive, raw graphic statement.