Project Description — State of Industry Report NEPRA
This project was a high-stakes, competitive challenge: designing the official front and back covers for the NEPRA State of Industry Report 2022. The selection was made through a nationwide design competition, which I won while pursuing my studies, giving the project immediate national significance.
NEPRA, the electric power regulatory authority, required a cover that was both authoritative and celebratory. The design had to acknowledge the theme of "75 Years of Pakistan" while visually reinforcing the institution's role in governing a complex, vital national sector.
Category
Publication / Editorial
Time Line
FEB 2022 - FEB 2022
Thematic Challenge: Authority Meets Identity
The central design problem was integrating national patriotism with the formal, data-driven nature of an industry report. The solution had to be simple enough to be immediately recognizable, yet sophisticated enough to reflect economic seriousness.
Conceptual Anchor: I focused on the powerful simplicity of the national flag's colors and symbols. The Crescent and Star were enlarged and centered, giving the cover a powerful sense of national ownership and importance.
The Polygonal Solution (Thematic Detail): To prevent the design from feeling too flat or common, I introduced a subtle, dynamic polygonal texture within the green field.
This geometry was a deliberate visual metaphor for the complexity and interconnectedness of the national power grid and industrial sectors. It suggests energy flow, structure, and the successful organization of resources—an essential element of NEPRA’s mandate.
Color & Typography: The design utilizes the strict National Green and White palette for immediate visual identity. The typography uses a bold, geometric sans-serif, specifically chosen for its stability and modern clarity, reinforcing the message of authority and data-driven governance.
Contextualizing Contribution & Achievement
My role was singular but impactful:
Winning Concept Creator: I conceptualized, designed, and executed the entire visual solution that stood out among entries from professionals and students across the country.
High-Stakes Deliverable: The deliverable required creating a file that was not only aesthetically approved but technically flawless for high-quality, large-scale institutional printing. This included precise color management and ensuring the geometric elements rendered perfectly.
Portfolio Validation: The success serves as a powerful validation of my ability to operate under high-pressure, competitive circumstances and deliver a design that satisfies both aesthetic criteria and complex government institutional requirements.
Impact & Outcome
The impact of this project was immediate and national:
Official Publication Face: The design became the public face of one of NEPRA's most important annual publications, giving it visibility among policymakers, industry leaders, and national media.
Competitive Excellence: Winning the nationwide competition demonstrated a superior understanding of brand translation, thematic messaging, and professional execution when measured against the national design community.
Professional Trust: Successfully executing a project for a major regulatory body at a young stage in my career established a foundation of trust and demonstrated my capacity to handle sensitive, high-profile institutional branding.